Sherwin-Williams Enhances Favorite Interior Paints to Take Performance to the Next Level

CLEVELAND (Jan 10, 2017) – Creating the next generation of interior paints, Sherwin-Williams is introducing enhanced formulas that make several of its most popular paints better than ever. Upgraded products include Emerald® Matte and Satin®, ProMar® 200 Zero VOC Flat, SuperPaint® Flat and Eminence® ceiling paint

“Our customers have come to expect the best from Sherwin-Williams, and our enhanced paint formulas continue to redefine ‘best in class,’” said Steve Revnew, senior vice president of product innovation, Sherwin-Williams. “We are committed to heavily investing in research and development and to leading the coating industry with continuous product improvements and new technology breakthroughs.”

Emerald Matte and Satin: Improved stain resistance, washability
The best just got even better. The matte and satin finishes of Emerald Interior Acrylic Latex paint and primer in one are now formulated to provide improved stain resistance, even better washability and a smoother and even more attractive final appearance. The result is maximum durability that appeals to professionals and do-it-yourselfers alike.

ProMar 200 Zero VOC Flat: Improved hide and uniformity
The flat sheen of ProMar 200 Zero VOC Interior Latex Paint has improved hide and uniformity, which helps reduce time on the job, while providing a better-looking finish with good touch-up capabilities. The flat now also meets MPI certification, which is important for commercial contractors and specifiers.

SuperPaint Flat: Enhanced hide and application
The new SuperPaint Flat Interior Acrylic Latex paint and primer in one features enhanced hide and application, meaning fewer coats and increased productivity. With its upgraded formula, the final appearance is also smoother, making it an even more appealing choice for customers.

Eminence Ceiling Paint: Improved hide and final appearance
Sherwin-Williams takes its Eminence ceiling paint to new heights with a formula that offers improved hide and stain blocking for long-lasting beauty. Eminence covers in just one coat with no primer needed, helping to achieve optimum uniformity more immediately. It also now has an antimicrobial agent that inhibits the growth of mold and mildew on the paint surface, so it is easier to maintain the fresh white color.

For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit

SOURCE: Sherwin-Williams